Chapter One: Introduction
1.1 Background of the Study
Substance abuse is a critical issue that has long-term consequences for both individuals and communities. In Kaltungo Local Government Area (LGA) of Gombe State, the rise of substance abuse among youth has become a pressing concern for community leaders and health organizations. Digital media, with its far-reaching influence, has emerged as a powerful tool in addressing substance abuse by providing education, raising awareness, and promoting prevention programs. Social media platforms, websites, and mobile applications offer unique opportunities to reach young people where they are most active, offering targeted interventions and support resources. According to Alhassan (2024), digital campaigns can effectively alter attitudes towards substance abuse, while social media platforms have been used to spread positive messages about healthy living. This study investigates how digital media is being utilized to combat substance abuse among youth in Kaltungo, examining the role of digital platforms in education, awareness, and behavior change.
1.2 Statement of the Problem
Despite the increasing use of digital media for education and advocacy, the issue of substance abuse among youth in Kaltungo continues to grow. Although digital media presents opportunities for intervention, there is a lack of structured, targeted efforts aimed at reducing substance abuse through online platforms in this region. This study seeks to explore the role of digital media in tackling substance abuse among youth in Kaltungo and assess its effectiveness in preventing and reducing substance abuse behavior.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study will provide valuable insights into how digital media can be leveraged as an effective tool in combating substance abuse among youth in Kaltungo. The findings will be beneficial for local government authorities, health organizations, and community leaders in developing effective digital interventions to reduce substance abuse.
1.7 Scope and Limitations of the Study
This study focuses on Kaltungo Local Government Area in Gombe State and will not extend to other regions or states. The study will only consider youth engagement with digital media in relation to substance abuse prevention and intervention.
1.8 Operational Definition of Terms